Link Popularity Building

Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link Building, In-Bound Links, Back Links, etc.  If other high ranking and reputable sites link to your site, search engines will consider your site to be important within its' subject field.  If your website is constructed correctly and carries well written, relevant and informative content, its' chances of ranking well increase.

There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links page on your sites to the partner sites. The second method is to establish only "incoming links" also called One-way Links or Non-Reciprocal Links.  With non-reciprocal links, you do not need to link back to them. There are several ways of developing In-bound links.

Two of the techniques we follow in link building are: Submitting to relevant Internet Directories or sending requests to established sites explaining your sites’ quality and requesting links.

Other methods include the submission of press releases and news articles to industry related, social network & blog sites – this is not part of our main SEO strategy but can be quoted for additionally, on request, in order to complement your project (usually recommended for larger businesses).