aviemorebusiness
client case study
SEO solutions that work for businesses
Recent project:
Boath House | www.boath-house.com
Don and Wendy Matheson at the Boath House contacted us as they wanted help with re-designing their website and proactively promoting their premier Scottish hotel and Michelin star restaurant.
They knew that Gavin's experience in the hotel business (both running and marketing) coupled with his expertise in SEO & Internet Marketing made us the ideal company to work with - we understand what is required both from a client and site users perspective.
A website that generates bookings and revenue
Don and Wendy's core objectives were that not only should their website communicate the quality and style of the business, but that site users could find the information that they wanted and were encouraged to enquire and book - the return on online marketing investment must show results and booking revenue.
How we went about our work
In order to achieve these goals we have implemented effectve search engine optimisation, regionally focused link building strategies and social media marketing - all are ongoing and all are getting the required results.
The results:
- Boath House have a social media profile and are engaging with their guests online
- Boath House is prompting more online conversation about their brand
- The hotel and restaurant are gaining a number of great online reviews
- The overall link value and Google Page Rank has increased
- Many more local businesses are referring their customers to the Boath House
and ... the site converts more than 20% of its website traffic to enquires
Current page 1 search engine rankings
(source = Google, Bing or Yahoo)
| luxury hotels scotland | luxury hotel breaks scotland |
| scottish hotel breaks | scottish luxury hotels |
| nairn accommodation | accommodation nairn |
| nairn hotel | hotel nairn |
| romantic breaks scotland | hotel near inverness |
Client Recommendations
SEO Scotland - packages
SEO First 
A one-off cost to make your site search friendly and help you on the way to better rankings
SEO Advance
Our SEO First package plus six monthly review and recommendations for improvement
SEO Evolve
Our SEO First package with monthly ongoing SEO and reporting for the complete online business solution
For more advanced SEO, Internet and social media marketing solutions we provide a made to measure service