So, you’ve got your Twitter account, your regularly posting on Facebook, you’ve uploaded all your photos to Flickr – what now?
Well there is nothing more frustrating for us going to see a customer we have been working with who doesn’t let their customer know that they are on all of these social media platforms.Â As we all know, we are now living in an instant gratification world these days thanks to the nearly immediate actions you can take online, so for example if I am sitting in your hotel room with my smart phone and I am loving the tea and coffee making facilities, I may be tempted to talk about you on Facebook with my friends….. now what was your hotel called again?Â I put the search in my Facebook on the phone and it gives me 10 different options based on your hotel name and I have no idea which one you are…. right, won’t bother then.Â The same applies to Foursquare and to Twitter.
We know that you don’t want to cheapen your look by being on a constant sales drive, but we also know that customers rarely open bedroom folders, or look on the back of menus, or look at your company brochure for this type of information.Â You need a simple, cost effective way of getting that kind of information across.Â So our ideas are as follows:
- Tent cards with small icons and your profile name next to them on every table in your business
- A proper email signature that goes out on absolutely every email you send that includes the icons and your profile name
- Business cards with all of your contact details, social media icons and profile names rather than a picture of your business logo, scattered about the place or put in an envelope with every mailout you send
- Anything that electronically leaves your business, i.e your newsletter – make sure you always include the social media icon with your profile name
We used to find ourselves saying all the time, what is the point of having a lovely website if no one finds you on Google?Â These days we find ourselves saying, what is the point in setting up all of this social media and making sure you use it if no one knows you are on it?
If you want to find us you can like us on Facebook, follow us on Twitter, view screenshots of our work on Flickr, view our website, and we don’t have a YouTube chanel because us talking about SEO will send you to sleep!