Posts Tagged ‘SEO’

New From Google – AdWords Search Funnels

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Mar 24 2010
AdWords search funnels

NEW! AdWords search funnels

True to Google’s tradition of constantly adding new stuff, AdWords search funnels have now been added to Google AdWords (found under the reporting tab > conversions).

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, see the intro video

Tweetdeck v Hootsuite – the great debate!

Business News | Posted by Katie
Mar 22 2010

pink-boxing-glovesWhich would you use and why?  Its as simple as that – the one question that is floating around our work table at the moment.  Completely and utterly undecided and before I plunge further into investigating I thought I would ask the population.  I like simple, clear, quick to use – I hate confusion, looking good but doing nothing and generally failing to do what it says on the tin.

So if anyone can help out here at all I / we (must include husband who doesn’t like change at the best of times) would be eternally grateful.  Thanks!

Competition launched for businesses in the Cairngorms National Park

Business News, SEO Scotland | Posted by Katie
Mar 15 2010

competitionWe have just emailed a huge list of businesses within the Cairngorm National Park asking them to follow us on Twitter or become a fan on Facebook.  Have we missed you out?  Let us know… sorry if you are outside the Park but we had to start somewhere.

So our competition is as follows, actually you dont have to do anything onerous, just follow us or become a fan in March or April and you go into a draw.  The winner – totally and utterly picked at random – will get one of our SEO First packages  to the value of £360.

To all our fans and followers that are already signed up, dont worry we will enter you too, as long as your business is within the Park boundaries all you have to do is message or DM us and into the pot you go.  Winner will be notified by email and also blogged about here in the first week of May….. good luck!

Need a hotel near Glencoe – The Crianlarich Hotel is the place to stay

Client News | Posted by Katie
Mar 09 2010

crianlarichWe’ve been given the opportunity to work with  The Crianlarich Hotel near Glencoe and help them with their SEO and Internet marketing.   One of the great things about working with this hotel in particular is because the manager Nigel Bird wants everyone involved in marketing to speak to each other – sounds so simple doesnt it?  But how may times have you managed to get the PR company, website designers and developers, SEO  and  social media guys and the person on the hotel staff responsible all in one room?  Well I can honestly say never, well not until we started working with Nigel. 

The hotel has been under new management for just under a year and gradually the hotel is getting away from the coach party market and into a lovely place to stay for couples, families and small groups of friends.  This time of year they are providing excellent accommodation, drying facilities and warming food to skiiers on Glencoe, not only feeding and watering them but taking them to and from the slopes as well.  The reviews on Trip Advisor just get better and better. 

Our involvement starts soon and we just can’t wait!

Stomper Net | The Net Effect ….. we’ve fallen out of love

SEO Scotland | Posted by Katie
Mar 09 2010

broken heartWe’ve fallen out of love with Stomper Net – can’t believe I am saying this as for the past year they have been an inspiring source of information, news, articles, seminars, learning dvd’s…. the list goes on.  They have almost become our Bible of all things SEO. 

However, it is a shame to say it, but for all their preaching about good customer serice, the customer being number one priority, the customer being the driving force of your business, their customer service has badly let them down.  The list of bad service experiences goes on and on so I wont bore you with the details but it ranges from losing our account details completely to the latest being that they dont like sending information overseas anyway and are thinking of stopping doing this.  So, therefore our UK money and business is clearly no good for them anymore but it has been good enough for them for the past year even when we were not receiving the products they promised.

So, before this becomes a complete rant I also want to point out our dissapointment.  The work that Stompernet does is fantastic, the results speak for themselves and their profits show that their practices work.  Unfortunately they have got too big for us little guys and the UK £ is of no consequence to them anymore.