Posts Tagged ‘SEO in Scotland’

Twitter Search … what search?

Client News, SEO Scotland, Technology | Posted by Gavin
Feb 26 2010

Using Twitter is becoming a larger part of our daily business practice, but I find it bizarre that the ‘Twitter Search’ facility on the site is of little or no use at all. 

Twitter is all about building a following and following like-minded people, whether for business or pleasure.  As this is such a core part of the whole Twitter-thing, why is the search facility so poor?  In my opinion, the essential part of connecting with other businesses, is to be able to find them in the first place.

We run an SEO & Internet Marketing business in the Highlands of Scotland and there are not many businesses (in the grand scheme of things) that embrace the whole ‘social media’ thing in our area which makes the Twitter’s inability to provide concise search results more frustrating.

However I recently came across an extremely helpful article with tools and tips at Mashable – http://bit.ly/mnQ1g - Have a read if you get the time.

Is Twitter really all that?

Client News, SEO Scotland | Posted by Gavin
Feb 26 2010

Twitter has really come to the fore over the last twelve months, revolutionising the way we communicate and interact with others on the web.  It allows you to ‘follow’ and be ‘followed’ by other like-minded people who will in turn see the 140 character posts (and you theirs) that you can make at anytime.  It has heralded a totally new set of words, abbreviations and subsequent tools which allow use, monitor and manage your account.

A benefit to your business, or just another fad in the confusing world of social media?

Speaking from experience, we have definately got business from Twitter, outsourcing our SEO services to Scottish development & graphic design companies from Ayr to Dundee. It has taken many months to work out just how to focus our Twitter campaign, interacting with potential customers and just being there to help and answer queries that arise daily.

The key is the structure, quality and frequency of your posts  – I have read many articles about using Twitter, in both the newspapers and online, and recently read an article at Search Engine Journal which I think will place any beginner ahead of the game:

read the article at http://bit.ly/at7qex

The Role of SEO in a Web Build Project

SEO Scotland | Posted by Gavin
Nov 13 2009

I have read many articles on delivery of web projects, how to plan them and who does what in what order. Designers, developers, programmers, SEO’s, they all play a vital part in the delivery of a great site that works.

Recently I came across a great article by Eric Enge at Search Engine Watch putting the case for the SEO … read the article

Google Forum Search – important changes that will effect search rankings

SEO Scotland | Posted by Gavin
Aug 14 2009

Google’s recent ’show options’ addition to the SERP’s have provided additional search filters and I would like to continue this series of posts by looking at forums.

Online Forums and SEO

Online forums have been around for a number of years and were arguably the forerunner of social media and it’s many applications. Forums are basically online message boards, creating platforms for discussions around particular topics between people who share common interests – a place to connect with others online.

From an SEO point of view, forums represent relationship marketing opportunities as well as a chance to create and distribute valuable, topic specific content (and in some cases links).  Subject authority and online profile are additional benefits of forum participation and most market and interest categories are covered by the many that are widely used.

Google Forum Search Filter

It is not entirely clear as to what Google classifies as a forum within it’s SERP’s but indications are that not only large, specialised, dedicated forums that are listed but also forum pages that are included as part of a site, or are added as a sub domain or blog, associated with a site.

In any event, the development in the SERP’s indicate that many businesses and organisations should probably consider adding a forum in order to make full use of the this search filter option, especially ones that are particularly active in social media marketing.

As a direct result of this, posting to forums on other peoples sites is now even more important than ever.  While links within many forum posts may be subjected to the ‘nofollow’ attribute, the new filter makes the content of posts and thread more powerful and therefore a more effective traffic driver…

…What do you think?

Google Video Search – important changes that will effect search rankings

SEO Scotland | Posted by Gavin
Aug 03 2009

Google video search filterGoogle’s recent ‘show options’ addition to the SERP’s have provided additional search filters and I would like to continue this series of posts by looking at video.

Google Video Search Filter

We all know about YouTube, Google’s video sharing website, where users can upload and share video content.  Since Google aquired YouTube in Nov 2006, it has fast become an internet phenomina in it’s own right and I recent read that it is the second most used search resource.

Google’s video filter option reinforces the value Google places on the ‘improved user experience’ and highlights the power of video to inform as well as entertain – something that text based content cannot do.

By using the video filter link, video based results are listed that best match the search query, including mini screenshots in the search results. The user then has further options that allow the results to be filtered by length, most recently upload etc.

SEO Actions – Utilising Video Search

  • Create topical, market related video
  • Ensure videos are of appropriate length and meet other upload criteria
  • Ensure that videos are optimised for search
  • Post videos to YouTube and other video search sites 
  • Post regularly, include interesting new video content