I came across this good article the other day, it is fairly old (2008) and a lot of it is a bit Americanised (nothing wrong with that but we are in Scotland here!) and the reason I liked it was because it makes sense of why your website should have time and resources spent on it with regards to SEO. Now anyone who knows myself and Gavin will also know that I have been known to fall asleep when Gavin starts on his quest to convert me to the joys of SEO, but this little article was short enough to hold my interest and down to earth enough to make me understand…. so here you go – a wee snippet and if you want to see the whole article then click here and when you have done that and you would like us to take a look at your website then click here - come on you know you want a local company to help you out…. we promise not to bore you!
“Think about a party: When you show up at a networking event, you’re judged first on your appearance (C’mon, admit it – would you dress like a slob for a black tie event?), then by your conversation, and then you’re invited to continue – or not continue – the conversation another time. You meet someone, speak to them, gauge their reaction, and then respond accordingly. That’s conversation.
Internet communications should work the same way. A visitor comes to your web site. If the design doesn’t drive them away (most do), then they read, or watch, or listen, or all three. If your content doesn’t confuse them (very common) or bore them (even more common) then they stay.
If they’re really interested, they give you their e-mail address, or call you, or purchase something, or vote for you, or take some other action that continues the conversation. At the same time, you analyze site traffic and other data to gauge audience response and react accordingly.
That’s the power of the Internet – next to air, it’s the best conversation medium there is. Whether you make cars, houses, legislation or software, conversation marketing plays to the strength of the medium, and makes the most of your investment”
