We are pleased to announce the launch of Riverside Lodge Aviemore. Luxury bed and breakfast in Aviemore, situated right in the heart of the Cairngorms National Park and within the Rothiemurchus estate. Beautiful scenery, home cooked locally sourced breakfast, luxury linens – what more could you want?  This is a great base to explore the surrounding countryside and to take part in the numerous outdoor activities that Aviemore has to offer.
Posts Tagged ‘Scotland’
A rescue package was brokered on Friday, to save the Aviemore Highland Resort from administration, securing its future and that of 300 jobs.
As part of the deal, the new owner has pledged to refurbish the resort’s four hotels and provide additional facilities, including a children’s “fun factory”, cinema and a clubhouse at the Spey Valley golf course at Dalfaber – read the full story at www.pressandjournal.co.uk
Following on from my recent post about competitor and online market research, when selecting the phrases to target for search engine optimisation – I’d like to throw out a few further ideas.Â
It is essential that you know who, what and where your competitors are – both on and offline, in order to make informed decisions regarding the online marketing of your website. You will have an idea of the ‘primary’ key phrase that relates most accurately to what your site is about, this may or may not be the best phrase to target (but I’d like to cover that in a later post), however for the purposes of this post just go with one that springs to mind.
Your Competitors
Who – You will have an idea of who you think your competitors are, but are they competing for the phrase that you want to tartget? Make a search for the keyphrase that you have chosen – which site is in position 1 in Google (the gods of search)?, is it the site that you thought would be there?
What – What is the site ‘selling’? is it the same products/services or similar to yours? and what sets you apart in terms of unique selling points? What levels of functionality does the site have, in order to engage the user? and what call to action, offers and other ‘communication’ methods are on the site?
Where – is the business local to you or is it a national company? maybe is isn’t even a business in Scotland! Consider whether your target markets would use this site to buy something that you can provide.
With all these things considered, you can then begin to look at the competitivenes of that phrase (there are various tools availabe to help you here) and whether your budget and SEO skills allow you to compete in this ‘search space’. If so, begin to look at what value that top site has, domain age, number of inbound links, how the on page optimisation has been performed etc., then you will know whether:
- a) this is the right search phrase to target
- b) what your site must include and how much work is involved to rank for the phrase
- Â c) the potential return (in ÂŁ’s) for a page 1, position 1 ranking
With the sad demise of the Outsider Festival this year, it just shows the plucky nature of the locals if they can organise a festival where other big organising giants have failed…. read all about it here
I came across this good article the other day, it is fairly old (2008) and a lot of it is a bit Americanised (nothing wrong with that but we are in Scotland here!) and the reason I liked it was because it makes sense of why your website should have time and resources spent on it with regards to SEO. Now anyone who knows myself and Gavin will also know that I have been known to fall asleep when Gavin starts on his quest to convert me to the joys of SEO, but this little article was short enough to hold my interest and down to earth enough to make me understand…. so here you go – a wee snippet and if you want to see the whole article then click here and when you have done that and you would like us to take a look at your website then click here - come on you know you want a local company to help you out…. we promise not to bore you!
“Think about a party: When you show up at a networking event, you’re judged first on your appearance (C’mon, admit it – would you dress like a slob for a black tie event?), then by your conversation, and then you’re invited to continue – or not continue – the conversation another time. You meet someone, speak to them, gauge their reaction, and then respond accordingly. That’s conversation.
Internet communications should work the same way. A visitor comes to your web site. If the design doesn’t drive them away (most do), then they read, or watch, or listen, or all three. If your content doesn’t confuse them (very common) or bore them (even more common) then they stay.
If they’re really interested, they give you their e-mail address, or call you, or purchase something, or vote for you, or take some other action that continues the conversation. At the same time, you analyze site traffic and other data to gauge audience response and react accordingly.
That’s the power of the Internet – next to air, it’s the best conversation medium there is. Whether you make cars, houses, legislation or software, conversation marketing plays to the strength of the medium, and makes the most of your investment”
