Posts Tagged ‘Scotland’

Crianlarich Hotel – so near to Glen Coe

Client News | Posted by Robin
Nov 10 2010

Today I found myself remembering Glen Coe, the holiday destination that was originally an afterthought, but one that has found a comfortable spot in my heart and mind. How did we end up in Glen Coe? Like so many other hapless travellers my husband and I found ourselves in the Great Glen during our Grand Tour of the Scottish Highlands Holiday. Glen Coe was for us merely another destination on our list: Loch Ness, tick; Inverness, tick; Fort William, tick; Ben Nevis, tick. Well, you get the picture.

I have no doubt that many a poet’s heart forgot to beat while breathing in the poetic grandeur, a grandeur that is primarily the by-product of an eruption of a super volcano which occurred over 420 million years ago. However, you don’t need the sensibilities of a poet or an intellect of a scientist to appreciate Glen Coe.

It is undoubtedly the most famous glen in Scotland. The mountains are truly awe inspiring, from the Buachaille Etive Mor, to the rocky ridge of Aonach Eagach and the distinct array of peaks known as the Three Sisters of Glen Coe. The western end finishes with the conical, and appropriately named, Pap of Glencoe (Sgurr na Cliché), above Glencoe village, at the point where the glen opens out to Loch Leven.

The first view of Glen Coe for most people will be the majestic peak of Buachaille Etive Mor, The Great Herdsman of Etive from across the isolated splendour that is Rannoch Moor. The main route from the south is the A82. It rises to over 1,000 feet over the great wilderness of Rannoch before slowly descending through the glen itself past deep gorges and crashing waterfalls.

Just off the A82, a few miles east of Glen Coe proper, is the Glencoe Mountain Resort, also known as the White Corries, where commercial skiing in Scotland got its start back in 1956. The centre is open all year round providing biking, hiking, climbing and archery, as well as skiing, sledging and snowboarding in the winter. One of the best ways to view the stunning scenery of the glen is by taking the chairlift which is open 7 days a week, as is the base station. They also have fabulous mountain biking trails from low levels to hard core downhill tracks accessed via the chairlift.

Around Glencoe Lochan, near the village, there are several pleasant short walks. The artificial lochan was, in fact, created by Lord Strathcona in 1895 for his homesick Canadian wife Isabella and is surrounded by a North American-style forest. While the village itself is near the site of the massacre of the MacDonalds and Hendersons by the Campbells in 1692 and for that reason is a favourite among history buffs. Within the village you’ll find a small but very good museum and several eating establishments.

To learn more about the mountains and the natural history of Glen Coe and the events that led to the infamous massacre of 1692, not to mention the view from their spectacular viewing platform, I highly recommend a visit to the National Trust for Scotland Visitor Centre along the A82. You will also find an information centre with useful advice for climbers and walkers and a shop that will quickly make you rethink your holiday budget.

Why visit Glen Coe?

• For scenery that will make you stop and pinch yourself to ensure you are not dreaming.

• The opportunity to explore flora and fauna so incredible it will make you feel like a child again.

• From easy walks to mountain walks and mountain climbing, mountain biking and snow sports there are sports activities for all ages, all shapes and sizes and all levels. An excellent opportunity to blow the cobwebs out of a brain grown stagnant by routine.

• History that spans a time from pre-history to Celtic heroes and bards through Viking marauders and their ultimate defeat, and finally a family feud whose story is so tragic that Shakespeare himself could have penned it.

And why are we so interested in Glencoe?  Because the Crianlarich Hotel is the perfect base to explore the glen from of course!

VisitScotland – are they worth it?

Client News | Posted by Katie
May 17 2010

Garden Park Guest HouseAs owners, David & Angela Wood at Garden Park Guest House in Grantown on Spey will tell you, the answer to the question ‘Visit Scotland – are they worth it?’ is a resounding no!

Friends and new customers David & Angela took the stand to pull out of Visit Scotland, the RAC and any other accommodation association and they havent looked back.  Less stress, less money but definitely not less visitors.

We all know why it is good to be in these associations i.e. recognised standards for the general public with the grading system.  However, what many of the public are not aware of are the constant discrepancies in the star system and the additional finances required to get to a standard only to be told you miss it by 1 point.  That’s why, after tears and angry discussions with Visit Scotland amoungst others, David & Angela made the brave move to leave VisitScotland.  So, have they regreted it?  Most certainly not – and with the money they have saved they have gone and got themselves a brand new website.

Why not have a look for yourselves – my particular favourite pages on the new website are the facilities page which shows the quirky life size bears – something every guest comments on apparently – and the contact page which shows Arnie & Archie, the resident ‘boys’ who will welcome any weary traveller into the warm and cosy, friendly bed and breakfast.  So if you are up in this area and need somewhere to stay that gives you something just a little bit special then the Garden Park Guest House is the place for you.

Hotels & Accommodation Providers | tracking the return on marketing spend

Business News, Client News, SEO Scotland | Posted by Gavin
Apr 14 2010

Part 1

The Early Years – offline marketing

Tracking the return on marketing spend

Tracking the return on marketing spend

Before I started my own SEO & Internet marketing company I worked in the hotel business for over 20 years and latterly up until 2003 in the marketing of hotels.  One of my tasks was to source associations, organisations and companies such as Visit Scotland, the AA, Best Loved Hotels – that would work to raise the profile of the hotel whilst generating enquiries that would create bookings.

In order to merit the annual fees these sources had to generate business and it was a difficult task ensuring that each enquiry/booking could be attributed to a referring source. The correct processes and procedures had to be in place in order to ensure that all enquiries were sourced correctly – and human error played it’s part to muddy the waters!

In the early years most of the associative marketing activities were done offline but as time has gone on this has changed and online marketing has become the key business driver of any hotel or accommodation provider – gone too are the days of large budgets available to hotels in an ever more competitive market.

Online Marketing – taking control

online marketing - hotels and accommodation providers

online marketing - hotels and accommodation providers

Most (if not all!) hotels and accommodation providers have websites and many have taken control of their own online marketing.  Arguably cheaper and more effective than offline (traditional marketing) many have sought the help of companies like ours who understand their industry and can provide effective SEO (search engine optimisation) in order to achieve good search engine rankings and stay competitive within their market sector.

Whatever the activity, whoever provides the service and whoever your business is listed with online – all must be able to be measured in terms of what business through enquiries and bookings is being generated.

Many of the services purchased in the pursuit of effective online marketing are ‘untried’, you will have only heard about their ability and effectiveness to generate business – whether through recommendation or word of mouth.

Measuring Online Success – ROI (return on investment)

You must be in a position whereby you can make an informed decision as to the ongoing validity of continuing to use a particular online marketing service and for this you must be able to measure its success – each must pay its way!

If I pay company £X /year to be listed on company Y’s website and it generates £Z in business, my ROI is ABC%

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In part 2 | How to – measure your online marketing efforts

If you would like more information relating to this post please contact me or join me online: Twitter | Facebook

Client News – Crianlarich Hotel nominated for industry awards

Business News, Client News | Posted by Gavin
Apr 12 2010
Clients Crianlarich Hotel nominated for industry awards

Clients Crianlarich Hotel nominated for industry awards

Hot on the heels of some great reviews and the award of 3 stars from the AA, The Crianlarich Hotel has been nominated for Turnaround Hotel of the Year, Best Value Hotel and Good Food Hotel at the Scottish Hotel Awards 2010.

Our clients are surprised but absolutely thrilled by the news. The awards are on Sunday 25th April and we wish them all the best!

If you would like to lend your support please vote using the below link.

The Scottish Hotel Awards – nominate, vote & support

Join them online on: Twitter | Facebook

Crianlarich Hotel – AA 3 star Scottish Hotel

Business News, Client News | Posted by Gavin
Apr 10 2010
3 star Scottish Hotel at Crianlarich

3 star Scottish Hotel at Crianlarich

One of our new clients, The Crianlarich Hotel have recently been awarded 3-stars by the AA.  Situated in Crialarich, ideally located near to Loch Lomond, The River Tay, Glencoe, Oban and the Western Isles, the hotel has also just  installed a new kitchen, totally transformed the reception and opened their new restaurant.  It is also rumored that the AA may return to inspect their food with a view to awarding them their first Rosette – our fingers are firmly crossed for them.

This great 36 room Scottish hotel, in a perfect situation is well worth a visit and we wish them all the best in gaining true recognition for all their hard work.

Join them online on: Twitter | Facebook
Read Guest Reviews on: Trip Advisor (97% of travellers recommend)