Google Ad Innovations
Google are currently testing a new type of paid advertising, specifically geared towards e-commerce websites. Much the same as traditional AdWords, the new innovation will incorporate a CPA (cost per action), whereby the advertiser only pays for the ‘click’ when the user click on the ad and completes a purchase on the website.
This new type of PPC, called Google Ad Innovations, integrates with the Google Merchant Centre account and is still only in early Beta testing – only a few advertisers have been given access to it’s developing functionality, but more will follow over time until it is rolled out within the Google service portfolio.
This could be major development in how many and how often e-commerce businesses utilise Google products for selling products online.
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