Posts Tagged ‘lead generation’

New Google Ad Innovations – PPC with a twist

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Apr 01 2010
Google Ad Innovations

Google Ad Innovations

Google are currently testing a new type of paid advertising, specifically geared towards e-commerce websites.  Much the same as traditional AdWords, the new innovation will incorporate a CPA (cost per action), whereby the advertiser only pays for the ‘click’ when the user click on the ad and completes a purchase on the website.

This new type of PPC, called Google Ad Innovations, integrates with the Google Merchant Centre account and is still only in early Beta testing – only a few advertisers have been given access to it’s developing functionality, but more will follow over time until it is rolled out within the Google service portfolio.

This could be major development in how many and how often e-commerce businesses utilise Google products for selling products online.

More information at http://bit.ly/dbJ4cc | More about SEO and Internet Market at www.aviemorebusiness.co.uk

Popularity: 9% [?]

Tags: , , , , , , , , , ,
No Comments »

New From Google – AdWords Search Funnels

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Mar 24 2010
AdWords search funnels

NEW! AdWords search funnels

True to Google’s tradition of constantly adding new stuff, AdWords search funnels have now been added to Google AdWords (found under the reporting tab > conversions).

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, see the intro video

Popularity: 7% [?]

Tags: , , , , , , , ,
No Comments »

Twitter Search … what search?

Client News, SEO Scotland, Technology | Posted by Gavin
Feb 26 2010

Using Twitter is becoming a larger part of our daily business practice, but I find it bizarre that the ‘Twitter Search’ facility on the site is of little or no use at all. 

Twitter is all about building a following and following like-minded people, whether for business or pleasure.  As this is such a core part of the whole Twitter-thing, why is the search facility so poor?  In my opinion, the essential part of connecting with other businesses, is to be able to find them in the first place.

We run an SEO & Internet Marketing business in the Highlands of Scotland and there are not many businesses (in the grand scheme of things) that embrace the whole ‘social media’ thing in our area which makes the Twitter’s inability to provide concise search results more frustrating.

However I recently came across an extremely helpful article with tools and tips at Mashable – http://bit.ly/mnQ1g - Have a read if you get the time.

Popularity: 5% [?]

Tags: , , , , , , , , , , ,
No Comments »

Is Twitter really all that?

Client News, SEO Scotland | Posted by Gavin
Feb 26 2010

Twitter has really come to the fore over the last twelve months, revolutionising the way we communicate and interact with others on the web.  It allows you to ‘follow’ and be ‘followed’ by other like-minded people who will in turn see the 140 character posts (and you theirs) that you can make at anytime.  It has heralded a totally new set of words, abbreviations and subsequent tools which allow use, monitor and manage your account.

A benefit to your business, or just another fad in the confusing world of social media?

Speaking from experience, we have definately got business from Twitter, outsourcing our SEO services to Scottish development & graphic design companies from Ayr to Dundee. It has taken many months to work out just how to focus our Twitter campaign, interacting with potential customers and just being there to help and answer queries that arise daily.

The key is the structure, quality and frequency of your posts  – I have read many articles about using Twitter, in both the newspapers and online, and recently read an article at Search Engine Journal which I think will place any beginner ahead of the game:

read the article at http://bit.ly/at7qex

Popularity: 5% [?]

Tags: , , , , , ,
No Comments »

Trip Advisor set to charge for business listings

Business News, Client News, Events in Aviemore, SEO Scotland | Posted by Gavin
Jan 11 2010

Trip Advisor, the well established travel/accommodation review site is no stranger to controversy with many blog posts and comments from the hotel & leisure industry questioning its policy on ‘the right to reply’ and ‘bonifide posts’.

TA bills itself as providing “Unbiased holiday reviews, photos and travel advice for hotels and vacations”

It came to light in 2009 that Trip Advisor was to begin charging for business listings – this has now come to pass.

As we have over 20 years experience in the hotel & leisure industry we are interested in feedback and comment from any Hotel, Guest House, B&B, Self Catering, Restaurant etc as to what this means to you ….

Popularity: 17% [?]

Tags: , , , , , , , , , ,
No Comments »