Posts Tagged ‘keyword research’

SEO – don’t put the cart before the horse

SEO Scotland | Posted by Gavin
Jun 17 2009

I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these ‘SEO/Internet marketing gurus’, offering ‘rank me quick’ solutions are focusing too much on the content distribution and link generating. 

What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimise your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time for the research and dont put the Social Media cart before the SEO horse!

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How do Twitter & SEO Scotland combine? Well there is a question…

Business News, SEO Scotland, Technology | Posted by Katie
Jun 16 2009

can Twitter and SEO Scotland combineIf you are anything like me and have decided to go down the Twitter road to more traffic and more success then you might also be like me in that you seem to have 101 Twitter gadgets, Twitter plug ins and Twitter widgets…. I am losing track and wondering which ones are actually being effective in bringing me followers that I actually want to follow back and who are likely to purchase our services in the future. 

The way I see it is, what is the point in having 100′s if not 1000′s of Twitter followers, when none of them will ever use our services?  Surely the whole point of using Twitter in a business sense is to get people to your website or blog?  Or have I missed the point?  So, below are the gadgets that I am using at the moment.  Tweepular was recommended to us by the boys at G2 Outdoor, Twello and Twollo receommended to us by David at Severn Internet – thanks boys, keep the recommendations flowing.  I am very interested in what other people’s views on this are and please bear in mind that not only are we in the UK and not America, but we are also in a fairly isolated spot in the Scottish Highlands as well so again I ask… is Twitter the way forward for my business?  Comments gratefully received!

  • Tweepular you can bulk follow, bulk unfollow and all sorts of other interesting things
  • Twello basically yellow pages for Twitter
  • Twollo put your search phrase or word in and tell it how many people you want to follow and it will automatically follow people within those categories.  Quite a good idea but I wonder if I have set my search words up properly as I seem to be following some complete randoms!
  • Tweetdeck Have heard great things, but am not using it yet – anyone care to review it?

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SEO Scotland : why it is not as scary as it sounds!

SEO Scotland | Posted by Katie
Jun 09 2009

I came across this good article the other day, it is fairly old (2008) and a lot of it is a bit Americanised (nothing wrong with that but we are in Scotland here!) and the reason I liked it was because it makes sense of why your website should have time and resources spent on it with regards to SEO.  Now anyone who knows myself and Gavin will also know that I have been known to fall asleep when Gavin starts on his quest to convert me to the joys of SEO, but this little article was short enough to hold my interest and down to earth enough to make me understand…. so here you go – a wee snippet and if you want to see the whole article then click here and when you have done that and you would like us to take a look at your website then click here - come on you know you want a local company to help you out…. we promise not to bore you!

“Think about a party: When you show up at a networking event, you’re judged first on your appearance (C’mon, admit it – would you dress like a slob for a black tie event?), then by your conversation, and then you’re invited to continue – or not continue – the conversation another time. You meet someone, speak to them, gauge their reaction, and then respond accordingly. That’s conversation.

Internet communications should work the same way. A visitor comes to your web site. If the design doesn’t drive them away (most do), then they read, or watch, or listen, or all three. If your content doesn’t confuse them (very common) or bore them (even more common) then they stay.

If they’re really interested, they give you their e-mail address, or call you, or purchase something, or vote for you, or take some other action that continues the conversation. At the same time, you analyze site traffic and other data to gauge audience response and react accordingly.

That’s the power of the Internet – next to air, it’s the best conversation medium there is. Whether you make cars, houses, legislation or software, conversation marketing plays to the strength of the medium, and makes the most of your investment”

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Google Keyword Tool

SEO Scotland | Posted by admin
May 23 2009

In the world of SEO it is essential, when performing keyword research, that the correct phrases are targeted – the ones most likely to provide good return on investment.

There is no doubt that Google is the dominant force within the search market – most of us use Google in some way or another on a daily basis, so it makes sense that we need to target Google when performing effective SEO.  Finding the keyword demand within Google is a key part in this process and Google have long since provided a keyword research tool, giving an ‘estimate’ of the number of searches made within a given period.

Through ongoing development the tool now provides ‘regional search’ filter which is really handy and a lot more accurate – but remember, these are only estimated results based on search trends!

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