Posts Tagged ‘clients’

Crianlarich Hotel – AA 3 star Scottish Hotel

Business News, Client News | Posted by Gavin
Apr 10 2010
3 star Scottish Hotel at Crianlarich

3 star Scottish Hotel at Crianlarich

One of our new clients, The Crianlarich Hotel have recently been awarded 3-stars by the AA.  Situated in Crialarich, ideally located near to Loch Lomond, The River Tay, Glencoe, Oban and the Western Isles, the hotel has also just  installed a new kitchen, totally transformed the reception and opened their new restaurant.  It is also rumored that the AA may return to inspect their food with a view to awarding them their first Rosette – our fingers are firmly crossed for them.

This great 36 room Scottish hotel, in a perfect situation is well worth a visit and we wish them all the best in gaining true recognition for all their hard work.

Join them online on: Twitter | Facebook
Read Guest Reviews on: Trip Advisor (97% of travellers recommend)

Tags: , , , , , , , , , , , ,
No Comments »

New Google Ad Innovations – PPC with a twist

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Apr 01 2010
Google Ad Innovations

Google Ad Innovations

Google are currently testing a new type of paid advertising, specifically geared towards e-commerce websites.  Much the same as traditional AdWords, the new innovation will incorporate a CPA (cost per action), whereby the advertiser only pays for the ‘click’ when the user click on the ad and completes a purchase on the website.

This new type of PPC, called Google Ad Innovations, integrates with the Google Merchant Centre account and is still only in early Beta testing – only a few advertisers have been given access to it’s developing functionality, but more will follow over time until it is rolled out within the Google service portfolio.

This could be major development in how many and how often e-commerce businesses utilise Google products for selling products online.

More information at http://bit.ly/dbJ4cc | More about SEO and Internet Market at www.aviemorebusiness.co.uk

Tags: , , , , , , , , , ,
No Comments »

Twitter Search … what search?

Client News, SEO Scotland, Technology | Posted by Gavin
Feb 26 2010

Using Twitter is becoming a larger part of our daily business practice, but I find it bizarre that the ‘Twitter Search’ facility on the site is of little or no use at all. 

Twitter is all about building a following and following like-minded people, whether for business or pleasure.  As this is such a core part of the whole Twitter-thing, why is the search facility so poor?  In my opinion, the essential part of connecting with other businesses, is to be able to find them in the first place.

We run an SEO & Internet Marketing business in the Highlands of Scotland and there are not many businesses (in the grand scheme of things) that embrace the whole ‘social media’ thing in our area which makes the Twitter’s inability to provide concise search results more frustrating.

However I recently came across an extremely helpful article with tools and tips at Mashable – http://bit.ly/mnQ1g - Have a read if you get the time.

Tags: , , , , , , , , , , ,
No Comments »

Trip Advisor set to charge for business listings

Business News, Client News, Events in Aviemore, SEO Scotland | Posted by Gavin
Jan 11 2010

Trip Advisor, the well established travel/accommodation review site is no stranger to controversy with many blog posts and comments from the hotel & leisure industry questioning its policy on ‘the right to reply’ and ‘bonifide posts’.

TA bills itself as providing “Unbiased holiday reviews, photos and travel advice for hotels and vacations”

It came to light in 2009 that Trip Advisor was to begin charging for business listings – this has now come to pass.

As we have over 20 years experience in the hotel & leisure industry we are interested in feedback and comment from any Hotel, Guest House, B&B, Self Catering, Restaurant etc as to what this means to you ….

Tags: , , , , , , , , , ,
No Comments »

Taychreggan Hotel, Argyll | excellent reviews

Business News, Client News | Posted by Katie
Jan 07 2010

taychreggan1I am sure we are all aware of the power of Trip Advisor and if you are like us then you tend to check it out before booking anywhere.  Friend and former employer Taychreggan Hotel  have hit new highs with a fantastic review from people who are yet to stay there – now that has to be a first doesnt it?   Due to a slight car accident in the forecourt of the hotel, the helpfulness of the staff means that they have secured a booking in February and a rave review – lets hope they continue to rave about the hotel after staying there – no reason why not!  You can see the review here and read the many other 5 star reviews.

On the subject of Trip Advisor they are introducing a paid enhanced listing option to owners and in January it is on special offer for approximately £300.  The enhanced listing gives you a link to your website, a telephone number displaying on your listing, more control over the content and the ability to add your own images.  Has anyone taken them up on the offer?  We are in two minds.  Does it devalue the power of public opinion if owners can manipulate their listing?  Or does it add credence to the listing with the addition of a weblink and telephone number?  Not sure and interested to hear anyone elses views on the subject.  For more information on Trip Advisor business listings then take a look here.

And back to Taychreggan…. well done guys, keep up the good work and we will be over to see our favourite hotel soon!

Tags: ,
No Comments »