Posts Tagged ‘clients’

Personalised Internet, or just letting us see what ‘they’ want us to see?

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Jun 20 2011

During the course of my daily SEO work I spend a lot of time analysing organic search results, links, search engine results page (SERP’s) extensions etc.  As many people know search engines (Google for example) now display many different types of results within the SERP’s e.g. map/business results, products, images etc. along with paid ads and indented site links – all is getting rather complicated to explain to clients and armchair ‘quizzers’ alike!

Many of my clients query why the search results that they see do not match the results that I am sending them data on or discussing with them on the phone.  It has been mooted for a long time now that the likes of the search giant Google and social media behemoth Facebook display different search results for different people based on the history, topic, frequency, location (and much more) of their search queries – basically these sites that have become part of our everyday online lives are now filtering the results that we see based on information that we are feeding them on a daily basis.

Catching up on some reading, I came across an article that explains this scenario, the current and future state of the Internet with regards to a’personalised Internet’ much better than I ever can … thought provoking stuff.

Should we be scared of the made-to-measure internet? http://bit.ly/lMsMoh

(c) 2011 Guardian Newspapers Limited.

Crianlarich Hotel – so near to Glen Coe

Client News | Posted by Robin
Nov 10 2010

Today I found myself remembering Glen Coe, the holiday destination that was originally an afterthought, but one that has found a comfortable spot in my heart and mind. How did we end up in Glen Coe? Like so many other hapless travellers my husband and I found ourselves in the Great Glen during our Grand Tour of the Scottish Highlands Holiday. Glen Coe was for us merely another destination on our list: Loch Ness, tick; Inverness, tick; Fort William, tick; Ben Nevis, tick. Well, you get the picture.

I have no doubt that many a poet’s heart forgot to beat while breathing in the poetic grandeur, a grandeur that is primarily the by-product of an eruption of a super volcano which occurred over 420 million years ago. However, you don’t need the sensibilities of a poet or an intellect of a scientist to appreciate Glen Coe.

It is undoubtedly the most famous glen in Scotland. The mountains are truly awe inspiring, from the Buachaille Etive Mor, to the rocky ridge of Aonach Eagach and the distinct array of peaks known as the Three Sisters of Glen Coe. The western end finishes with the conical, and appropriately named, Pap of Glencoe (Sgurr na Cliché), above Glencoe village, at the point where the glen opens out to Loch Leven.

The first view of Glen Coe for most people will be the majestic peak of Buachaille Etive Mor, The Great Herdsman of Etive from across the isolated splendour that is Rannoch Moor. The main route from the south is the A82. It rises to over 1,000 feet over the great wilderness of Rannoch before slowly descending through the glen itself past deep gorges and crashing waterfalls.

Just off the A82, a few miles east of Glen Coe proper, is the Glencoe Mountain Resort, also known as the White Corries, where commercial skiing in Scotland got its start back in 1956. The centre is open all year round providing biking, hiking, climbing and archery, as well as skiing, sledging and snowboarding in the winter. One of the best ways to view the stunning scenery of the glen is by taking the chairlift which is open 7 days a week, as is the base station. They also have fabulous mountain biking trails from low levels to hard core downhill tracks accessed via the chairlift.

Around Glencoe Lochan, near the village, there are several pleasant short walks. The artificial lochan was, in fact, created by Lord Strathcona in 1895 for his homesick Canadian wife Isabella and is surrounded by a North American-style forest. While the village itself is near the site of the massacre of the MacDonalds and Hendersons by the Campbells in 1692 and for that reason is a favourite among history buffs. Within the village you’ll find a small but very good museum and several eating establishments.

To learn more about the mountains and the natural history of Glen Coe and the events that led to the infamous massacre of 1692, not to mention the view from their spectacular viewing platform, I highly recommend a visit to the National Trust for Scotland Visitor Centre along the A82. You will also find an information centre with useful advice for climbers and walkers and a shop that will quickly make you rethink your holiday budget.

Why visit Glen Coe?

• For scenery that will make you stop and pinch yourself to ensure you are not dreaming.

• The opportunity to explore flora and fauna so incredible it will make you feel like a child again.

• From easy walks to mountain walks and mountain climbing, mountain biking and snow sports there are sports activities for all ages, all shapes and sizes and all levels. An excellent opportunity to blow the cobwebs out of a brain grown stagnant by routine.

• History that spans a time from pre-history to Celtic heroes and bards through Viking marauders and their ultimate defeat, and finally a family feud whose story is so tragic that Shakespeare himself could have penned it.

And why are we so interested in Glencoe?  Because the Crianlarich Hotel is the perfect base to explore the glen from of course!

Get More From Your Google AdWords Campaign

Business News, Client News, SEO Scotland | Posted by Gavin
Jul 22 2010

We are contacted regularly by businesses who are running, or are planning to run Google AdWords campaigns.

What is Google AdWords?

Advertising through Google AdWords allows an immediate and targeted reach in relation to potential customers.  The ever changing applications within AdWords allow a more defined and effective campaign to be set up, run and adjusted in response to performance. Varying methods of campaign delivery and cost application ensure a totally flexible solution to paid advertising online.

How Can We Help?

Google AdWords is a powerful, cost effective way of promoting your business online – if planned and set up correctly.  Many people who contact us already have campaigns running and are looking to improve the ROI (return on investment) – we often review their campaigns and find that in a few simple steps we can save them a considerable money and ensure that their daily budget is spent wisely.

We have extensive knowledge and experience in setting up and running Google AdWords campaigns and can assist any business, in any market, with any budget.

We review/paln any campaign by:

  • Fully reviewing campaign to date (in consultation with client regarding campaign goal specifics)
  • Researching new keyphrases
  • Creating new AdGroups more focused to the chosen phrases
  • Re-grouping phrases
  • Matching phrases correctly
  • Reviewing daily budget and keyphrase CPC levels
  • Creating multiple, effectively optimised AdText
  • Reviewing delivery methods
  • Scheduling campaign effectively
  • Creating campaign reports to deliver as required
  • Integrating campaign performance data with online marketing reporting

We can help you get more from Google AdWords | Contact Us Today

If you would like more information relating to this post please contact me or join me online: Twitter | Facebook

Getting the most from Social Media Marketing

Client News, SEO Scotland | Posted by Gavin
Jun 28 2010

We get asked a lot of questions about Social Media:

  • What is it?
  • How does it benefit my business?
  • How do I get started?
  • How long do I spend per day/week?
  • … and many more

Social Media (should) mean different things to different businesses – what channels to use and when, how long to spend, what type of content to put out and how to get involved in online conversations with potential customers.

Most of the answers depend on specific online business goals and a social media strategy should be planned around these, planning is everything along with monitoring and measuring the success of your efforts.

There are many companies that can help you with this but ultimately it is time and budget which drives business marketing decisions.  Being as informed as possible is the key when considering such an essential part of a  businesses online marketing – and to muddy the waters further, the face of social media marketing is constantly changing.

It is a core part of our ethos when providing SEO services to Scottish businesses that we keep our clients informed of changes to this marketing ‘landscape’ and provide information, content and links to all the key resources that will help their online marketing decisions.

With this in mind Jennifer Laycock, editor of The Search Engine Guide has recently posted a great article::
Understanding the Three Primary Goals of Social Media (highly recommended reading)

If you would like more information relating to this post please contact me or join me online: Twitter | Facebook

How To: Get Your Business Listed in Google

Business News, Client News, SEO Scotland | Posted by Gavin
Jun 23 2010

Google’s business listings & it’s SEO value

When you make a search within Google you will note that more often than not the top results are related to ‘local business listing’ (including location maps).  We are regularly asked by our customers how to get their businesses listed in these results and what additional value it will have in relation to their sites’ SEO – the method of listing your business is easy (you just need a Google account) and the value in terms of SEO is huge and best of all … it’s free to list!

  • How does it all work?
  • How do I claim my listing?
  • How do I make the most of it’s features?

Google have recently combined its Local Business Centre and Place Pages into one entity, and in addition added some new features.

In order help you get listed properly and make the most of the service, Google have recently published an in depth webinar explaining all. If you looking for more information or are new to the Google Business Centre/Google Places we highly recommend that you watch this, it really is a must see: