Posts Tagged ‘blog’

Is spelling important any more?

SEO Scotland | Posted by Katie
Jul 27 2011

Growing up in the 70s / 80s and the constant words on my school reports were ‘bad spelling, poor concentration’…. luckily the introduction of spell checker solved one issue, the poor concentration I would like to think has improved with age!

So, what is my moan about today?  Well it’s about the lack of care people/businesses take to spelling these days.  I received a request today asking if we would be interested in linking to a blog – I am all for link building where appropriate but to be honest the subject of this blog probably wouldn’t have been appropriate for our website, however, the thing that put me off was that there were 6, yes I said 6, spelling mistakes within the first paragraph of the most recent blog post! (since writing this post I have contacted Skippy the blog writer and he has very graciously allowed me to link to his blog – I am sure the mistakes will be corrected by now though!)

I am aware that we all shorten words on Twitter, Facebook and other similar forms of quick communication – to see texts from my 60+ dad that don’t include any vowels is a joy in itself – but surely if you are creating web copy or blog posts then you have the freedom to revert back to normality and structure sentences properly and use correct spelling.  Or am I alone in this thinking?

Now before you trawl through our web copy or previous blog posts to find a glaring error, I am not for a minute saying we are perfect in any way, but I do use spell check and I do proof read things and I would suggest that the likelihood of finding 6 spelling mistakes within 2 sentences is minimal but I am, as ever, curious to hear people’s opinions on this because I would hate to think I have become old fashioned in my views!

Comments in the Queen’s English gladly received…… that’s i before e except after c, just in case you were wondering!

Popularity: 14% [?]

Blogging – a key part of any online marketing strategy

Client News, SEO Scotland | Posted by Gavin
Jun 21 2010

The Importance of Your Business Blog

It is widely understood that your website should become the definitive online business/product range information repository and meet the requirements of all customers, markets and occasional site users.  The functionality should facilitate and enhance any online marketing activities e.g. links to business blog, social media pages/profiles and news/press article related pages.

A business blog is a key part of  any online marketing strategy and will create a point of connection with local and regional customers  – it is an essential ‘interest generator’, creating an online buzz about your business and introducing the news, new product information and offers to the target audience.

A business blog is an effective link generator – Google has recently adjusted its search engine results pages to include additional social media filters, allowing users to filter results by type such as blogs, news, video etc.  From this transition it is now widely recognised that Google index blog posts within a very short period of time – sometimes within hours! This change is extreme beneficial when considering SEO.

If you would like more information relating to this post please contact me or join me online: Twitter | Facebook

Further Reading:

Getting Your Blog Posts Right
Blog Post Checklist: 10 Questions to Ask before you publish

Popularity: 6% [?]

Blogging | why is an SEO blog such a stress?

Everything Else | Posted by Katie
Mar 09 2010

i-love-bloggingYou will see from the most recent posts that it hasn’t been me putting fingers to the keyboard it has been that hardworking husband/business partner of mine who clearly finds things he wants to blog about or rant about or talk to the world about.  So why do I have such a problem?  It’s not for lack of wanting to tell you about our new customers …. more blog posts to follow on these, it’s not for the lack of interesting stuff I read online or for developments that mean something to us.  To be honest I think it is laziness.  You have to get into a routine with blogging I think, actually I think I need a routine for every bit of social media integration otherwise I just keep putting it off.  Why do I do this when I know that people interact with me more the more I blog, Tweet, Facebook…. again laziness is the answer.  But, do I just want to blog for the sake of it or should I wait until there is something useful to say?  Well if I was blogging as a hobby then I guess I would just blog about everything and anything, but this is a business blog so I don’t want to be frivolous do I?  Ok ok we all know  I am the human face of Aviemore Business Solutions so perhaps I should just carry on being me and do a flurry of blog posts as and when I am in the mood.  Anyone else feel the same way?  Answers on a blog post ……

Popularity: 5% [?]