Archive for the ‘Client News’ Category

How flexible can a small business be?

Business News, Client News | Posted by Katie
Jul 08 2011

In our case there are only 2 of us ‘in the office’  although as you know we work with many other companies, but in the grand scheme of things we can discuss an idea and pretty much put it into practice the next day – complete flexibility!

 

As Barry mentioned in his comment, us Brits are known for being a bit ‘tight’ sometimes especially when it comes to paying for something that we can’t touch i.e. SEO or Internet marketing.  So we decided to change the way we work.  The upshot of this is we are keeping our customers longer, they are actually spending more money with us, they are definitely recommending our services more and they are enjoying the freedom of complete flexibility.   So what do we now offer:

  • different types of packages for smaller businesses
  • no annual contract unless specifically asked for
  • flexibility to ‘dip in and out of our services’ whenever the customer wishes
  • a transparent pricing policy – ongoing work is ‘by the hour’ rather than a contract figure per month

Obviously there are limitations to our flexibility and quite often there has to be a compromise e.g. if we recommend a project requires 16 hours per month for 3 months to achieve the customer’s requirements and they only want to spend 8 hours for 2 months the reality is this will have a direct impact on our ability to produce the desired results – as long as the customer is aware of these consequences then there is no problem.  The absolute key to our business is absolute transparancey and ultimately an amount of flexibility that will ensure the customer is happy with the level of service for the price they are paying.

And, when Barry asked if we ‘stick to our guns’ regarding not lowering our price just to get a sale – then answer is absolutely yes.  There is no point in making a sale if it is going to harm the profitability of your business.  Who wants to work for free unless you are a dedicated volunteer?

Popularity: 9% [?]

Personalised Internet, or just letting us see what ‘they’ want us to see?

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Jun 20 2011

During the course of my daily SEO work I spend a lot of time analysing organic search results, links, search engine results page (SERP’s) extensions etc.  As many people know search engines (Google for example) now display many different types of results within the SERP’s e.g. map/business results, products, images etc. along with paid ads and indented site links – all is getting rather complicated to explain to clients and armchair ‘quizzers’ alike!

Many of my clients query why the search results that they see do not match the results that I am sending them data on or discussing with them on the phone.  It has been mooted for a long time now that the likes of the search giant Google and social media behemoth Facebook display different search results for different people based on the history, topic, frequency, location (and much more) of their search queries – basically these sites that have become part of our everyday online lives are now filtering the results that we see based on information that we are feeding them on a daily basis.

Catching up on some reading, I came across an article that explains this scenario, the current and future state of the Internet with regards to a’personalised Internet’ much better than I ever can … thought provoking stuff.

Should we be scared of the made-to-measure internet? http://bit.ly/lMsMoh

(c) 2011 Guardian Newspapers Limited.

Popularity: 15% [?]

Crianlarich Hotel | so near to Fort William

Client News | Posted by Robin
Dec 13 2010

Yes, it’s true. I am currently packing my bags for another trip to the Scottish Highlands and yet another stay at The Crianlarich Hotel, however, this time we are also going on to another destination….. You will never guess my final destination this time:

It seemed impossible at first, as I wanted:

• Morning coffee with a view, perhaps a loch with majestic mountains in the background.
• Easy access by rail and bus for exploring mountains, glens, and the isles of Skye.
• Maybe a hike from the town centre to a superb view of the highest mountain in the British Isles, The Great Glen, and one of the most beautiful lochs in the Highlands.
• A museum complete with a Jacobite collection and other curious and fascinating finds.
• Access to hill walking, climbing, kayaking, downhill mountainbiking.
• A distillery nearby wouldn’t come amiss.
• Of course, shops, restaurants and pubs
• And, finally, dinner with a view

The solution? Fort William!
I can already hear you groaning and see your eyebrows lift. However, truly there is no better place to base yourself for an exploration of the Western Highlands. Yes, all right, it rains a little and Ben Nevis seems to be perpetually covered in cloud. In fact, it is believed by some that the word Nevis comes from the Gaelic word for heaven or clouds, so Ben Nevis could be thought of as ‘mountain with its head in the clouds’ or ‘cloudy mountain‘. Even hidden from view it exerts a powerful pull on the imagination.
The town centre is clustered around the High Street and Cameron Square, just south west of train and bus stations and easy to get to on foot. As part of the West Highland Line, the station sees six trains in each direction per day, being four standard trains, The Jacobite (an 84 mile round trip railway journey on the same steam train used in The Harry Potter films) and the Caledonian Sleeper. Of the standard First ScotRail trains, three a day run from Glasgow via Fort William and on to Mallaig, with one running just from Fort William to Mallaig, timed to connect with the Caledonian Sleeper. The Caledonian Sleeper, which starts and terminates at Fort William, arrives early-morning from London via Edinburgh and leaves early-evening along the same route. In addition Scottish Citylink buses link Fort William with Glasgow and Edinburgh via Glencoe and Crianlarich, as well as Oban, Inverness and Portree on the Isle of Skye.
Glen Nevis and Ben Nevis are three miles north. At the foot of Ben Nevis you will find one of the oldest (established in 1825) licensed distilleries in Scotland and a ‘free wee dram’ in the Visitor Centre. There is a 7 mile hike from the town centre to Cow Hill, the summit that blocks the view of Ben Nevis from Fort William, with superb views of The Great Glen, Loch Linnhe and, of course, Ben Nevis. You can also walk a shorter 3 miles from Fort William to the scenic Glen Nevis in an hour or so. Don’t forget to take a look at the historical finds in The West Highland Museum located on Cameron Square.
Whether or not you are planning an energetic hillwalking, mountain biking, kayaking holiday or merely want to soak up the beauty and history of the the Western Highlands or maybe just a convenient point to see Skye, Glencoe, Glen Nevis or Glenfinnan, Fort William truly is the perfect base. Oh, and remember when I mentioned ‘dinner with a view’? A cable car will take you to the top of Aonach Mor ski range where you can ride the mountain gondola and enjoy a meal in the Snowgoose Mountain Restaurant at 2150ft! Or if you are wanting to keep your feet on the ground, at the old Town Pier you will find the delightful Crannog Restaurant. For incredible food, ambience and a fantastic view or a cruise down Loch Linnhe in search of the family of porpoise who live there, salmon, common and grey seals or maybe even a golden eagle, don’t let yourself pass this by.

Popularity: 59% [?]

Crianlarich Hotel – so near to Glen Coe

Client News | Posted by Robin
Nov 10 2010

Today I found myself remembering Glen Coe, the holiday destination that was originally an afterthought, but one that has found a comfortable spot in my heart and mind. How did we end up in Glen Coe? Like so many other hapless travellers my husband and I found ourselves in the Great Glen during our Grand Tour of the Scottish Highlands Holiday. Glen Coe was for us merely another destination on our list: Loch Ness, tick; Inverness, tick; Fort William, tick; Ben Nevis, tick. Well, you get the picture.

I have no doubt that many a poet’s heart forgot to beat while breathing in the poetic grandeur, a grandeur that is primarily the by-product of an eruption of a super volcano which occurred over 420 million years ago. However, you don’t need the sensibilities of a poet or an intellect of a scientist to appreciate Glen Coe.

It is undoubtedly the most famous glen in Scotland. The mountains are truly awe inspiring, from the Buachaille Etive Mor, to the rocky ridge of Aonach Eagach and the distinct array of peaks known as the Three Sisters of Glen Coe. The western end finishes with the conical, and appropriately named, Pap of Glencoe (Sgurr na Cliché), above Glencoe village, at the point where the glen opens out to Loch Leven.

The first view of Glen Coe for most people will be the majestic peak of Buachaille Etive Mor, The Great Herdsman of Etive from across the isolated splendour that is Rannoch Moor. The main route from the south is the A82. It rises to over 1,000 feet over the great wilderness of Rannoch before slowly descending through the glen itself past deep gorges and crashing waterfalls.

Just off the A82, a few miles east of Glen Coe proper, is the Glencoe Mountain Resort, also known as the White Corries, where commercial skiing in Scotland got its start back in 1956. The centre is open all year round providing biking, hiking, climbing and archery, as well as skiing, sledging and snowboarding in the winter. One of the best ways to view the stunning scenery of the glen is by taking the chairlift which is open 7 days a week, as is the base station. They also have fabulous mountain biking trails from low levels to hard core downhill tracks accessed via the chairlift.

Around Glencoe Lochan, near the village, there are several pleasant short walks. The artificial lochan was, in fact, created by Lord Strathcona in 1895 for his homesick Canadian wife Isabella and is surrounded by a North American-style forest. While the village itself is near the site of the massacre of the MacDonalds and Hendersons by the Campbells in 1692 and for that reason is a favourite among history buffs. Within the village you’ll find a small but very good museum and several eating establishments.

To learn more about the mountains and the natural history of Glen Coe and the events that led to the infamous massacre of 1692, not to mention the view from their spectacular viewing platform, I highly recommend a visit to the National Trust for Scotland Visitor Centre along the A82. You will also find an information centre with useful advice for climbers and walkers and a shop that will quickly make you rethink your holiday budget.

Why visit Glen Coe?

• For scenery that will make you stop and pinch yourself to ensure you are not dreaming.

• The opportunity to explore flora and fauna so incredible it will make you feel like a child again.

• From easy walks to mountain walks and mountain climbing, mountain biking and snow sports there are sports activities for all ages, all shapes and sizes and all levels. An excellent opportunity to blow the cobwebs out of a brain grown stagnant by routine.

• History that spans a time from pre-history to Celtic heroes and bards through Viking marauders and their ultimate defeat, and finally a family feud whose story is so tragic that Shakespeare himself could have penned it.

And why are we so interested in Glencoe?  Because the Crianlarich Hotel is the perfect base to explore the glen from of course!

Popularity: 50% [?]

I need more content! – how to help your customers overcome social media block

Business News, Client News | Posted by Katie
Aug 17 2010

I am sure I am not the only person who has real trouble receiving content to use from customers am I?

You know when you first meet with someone and you explain that all you need is a steady flow of interesting articles or anecdotes or photos etc etc and they are all enthusiastic and raring to go…. well we all know that this flow soon stops and if you are like me you end up sending out emails pleading for content to work with.

Ok, so I don’t have all the answers but I have found a trick that works – simple, effective and helps the social media shy customer or the ‘but everything is boring here’ comments.  I ask the customer once a week minimum to send me an email as if they were writing to a friend and to include such content as:

  • What happened last week
  • Any great guests or customers
  • Any strange requests from guests or customers
  • If they are a restaurant what is their recipe of the week
  • Anything funny happen with you or your staff
  • Is anyone within your company doing anything exciting or for charity
  • What is going on in your local area in the next week

The list could go and on, but as social media is heralded as the ‘friendly’ face of a business a chatty piece of content is great to work with – well that’s what I am finding anyway – for example Boath House – a luxury Scottish hotel.  Don Matheson one of the owners can wax lyrical in a fun way about the pitfalls and joys of running a hotel – if you would like to have a look then go to their Facebook page – oh and become a fan, as it all helps!  If anyone has any other suggestions I would be interested to hear them – always looking for help in this area!

Popularity: 11% [?]