We’ve just been on our first ever two week holiday and we closed the business during that time! I know, it sounds crazy yes?
Don’t get me wrong, we have come back to overflowing in-boxes and more than one telephone message, but the to do list makes it all manageable but what I am really blogging about is that how just a little bit of communication really has made all the difference to our state of mind and our customer’s expectations.
Everyone needs a holiday, if you are to work effectively with renewed vigor it really is worth recharging those batteries, but as I have blogged before, being self employed doesn’t lend itself to holidays, especially not when you work with your other half!
So what did we do differently this time that enabled us to get away for such a long time? We let our customers know when we would be away and what to do in an emergency – not that Internet marketing or SEO is ever life or death you understand! How did we do this…. well I used Mailchimp to set up an above board, fully legal mail out to our address list. I then added in subsections to our database and emailed out specific information to specific groups of customers informing them of what to do and who to contact if their website went down or their email stopped working.
And do you know what – no one had an emergency after all and by letting everyone know that we were out of the country and that we weren’t turning our mobiles on they didn’t get in touch even though they knew we were away. Having had time off in the past when people still thought it acceptable to ring at 10pm on a Sunday night, these two weeks have been a revelation.
Having taken the time to work with Mailchimp and find out all the wonderful things it can do, we are going to be offering newsletter set up and management out to customers so do let us know if you are interested and when we are ready to offer a package we will be in touch.
So, now we are back from our travels (NYC and a wee cruise on the QM2) we are raring to go, fully recharged and extremely happy with our self serving customers 
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