We get asked a lot of questions about Social Media:
- What is it?
- How does it benefit my business?
- How do I get started?
- How long do I spend per day/week?
- … and many more
Social Media (should) mean different things to different businesses – what channels to use and when, how long to spend, what type of content to put out and how to get involved in online conversations with potential customers.
Most of the answers depend on specific online business goals and a social media strategy should be planned around these, planning is everything along with monitoring and measuring the success of your efforts.
There are many companies that can help you with this but ultimately it is time and budget which drives business marketing decisions. Being as informed as possible is the key when considering such an essential part of a businesses online marketing – and to muddy the waters further, the face of social media marketing is constantly changing.
It is a core part of our ethos when providing SEO services to Scottish businesses that we keep our clients informed of changes to this marketing ‘landscape’ and provide information, content and links to all the key resources that will help their online marketing decisions.
With this in mind Jennifer Laycock, editor of The Search Engine Guide has recently posted a great article::
Understanding the Three Primary Goals of Social Media (highly recommended reading)
If you would like more information relating to this post please contact me or join me online: Twitter | Facebook
Gavin,
Thank you so much for the mention and kind words about my post! Like you said, I find a lot of small businesses genuinely want to get involved in social media, but have such a hard time justifying the time and expense.
I get it. I’m a small business owner myself and I have to justify every moment of my time and every dollar of my budget. Why I would expect my clients or potential clients to do any less when thinking investing in social media is beyond me. It’s all about establishing goals and metrics so you can track your efforts.
Thanks for helping spread the word!
Warmly,
Jennifer