Google’s recent ‘show options’ addition to the SERP’s have provided additional search filters and I would like to continue this series of posts by looking at video.
Google Video Search Filter
We all know about YouTube, Google’s video sharing website, where users can upload and share video content. Since Google aquired YouTube in Nov 2006, it has fast become an internet phenomina in it’s own right and I recent read that it is the second most used search resource.
Google’s video filter option reinforces the value Google places on the ‘improved user experience’ and highlights the power of video to inform as well as entertain – something that text based content cannot do.
By using the video filter link, video based results are listed that best match the search query, including mini screenshots in the search results. The user then has further options that allow the results to be filtered by length, most recently upload etc.
SEO Actions – Utilising Video Search
- Create topical, market related video
- Ensure videos are of appropriate length and meet other upload criteria
- Ensure that videos are optimised for search
- Post videos to YouTube and other video search sitesÂ
- Post regularly, include interesting new video content
Popularity: 31% [?]
